AttentionTrust.org

"The AttentionTrust is a non-profit organization that is developing and encouraging others to develop open source ‘attention recorders,’ devices that will allow their users to capture what they do and therefore assert some control it. Although later attention recorders will not be so limited, the first is a Firefox extension that saves the user’s clickstream, and gives users the option of forwarding on their clickstreams to services that live up to the AttentionTrust’s high standards – property, mobility, economy, and transparency. In plain English, these principles ensure that you know exactly what’s being recorded about you and how it’s being used, that you own all of that information, and that you have the right to move it around however you like, including the right to delete it completely from each service’s databases. These are not insignificant rights; they’re rarely found online today." (AttentionTrust.org)