The net ALWAYS routes around damage. Users make certain of it. When will companies learn to flow with that instead of trying to fight it and thereby making it even worse for themselves?
"...SuprNova.org and TorrentBits.com each played host to thousands of BitTorrent trackers. When these sites went down the torrents went Poof!, as if they’d never existed. This evening the members of the MPAA must be feeling quite satisfied with themselves – they see this danger as passed; never again will BitTorrent threaten the revenues of the Hollywood studios.
Nothing could be further from the truth.
As Hollywood is so fond of sequels, it seems perfectly fitting that today’s suppression of the leading BitTorrent sites bears an uncanny resemblance to an event which took place in July of 2000. Facing a rising sea of lawsuits and numerous court orders demanding an immediate shutdown, the archetypal peer-to-peer service, Napster, pulled the plug on its own servers, silencing the millions of users who used the service as a central exchange to locate songs to download. That should have been the end of that. But it wasn’t. Instead, the number of songs traded on the Internet today dwarfs the number traded in Napster’s heyday. The suppression of Napster lead to a profusion of alternatives – Gnutella, Kazaa, and BitTorrent. Gnutella is a particularly telling example of how the suppression of a seductive technology (and peer-to-peer file trading is very seductive – ask anyone who’s done it) only results in an improved technology taking its place. Instead of relying on a centralized server – a fault that both Napster and BitTorrent share – Gnutella uses a process of discovery to let peers share information with each other about what’s available where. The peers in a Gnutella peer-to-peer network self-organize into an occasionally unreliable but undeniably expansive network of content. Because of its distributed nature, shutting down any one Gnutella peer has only a very limited effect on the overall network. One individual’s collection of music might evaporate, but there are still tens of thousands of others to pick from. This network of Gnutella peers (and its offspring, such as Kazaa, BearShare, and Acquisition) has been growing since its introduction in 2001, mostly invisibly, but ever more pervasively.
If Napster hadn’t been run out of business by the RIAA, it’s unlikely that any need for Gnutella would have arisen; if the RIAA hadn’t attacked that single point of failure, there’d have been no need to develop a solution which, by design, has no central point within it. It’s as though both sides in the war over piracy and file sharing are engaged in an evolutionary struggle: every time one side comes up with a new strategy, the other side evolves a response to it. This isn’t just a cat-and-mouse game; each attack by the RIAA generates a response of increasing sophistication. And, today, the MPAA has blundered into this arms race. This was, as will soon be seen, a Very Bad Idea.
Pointing up the single greatest weakness of BitTorrent – take down the tracker and the torrent dies – has only served to energize, inspire and mobilize the resources of an entire global ecology of software developers, network engineers and hackers-at-large who want nothing so much, at this moment, as to make the MPAA pay for their insolence. Imagine a parent reaching into a child’s room and ripping a TV set out of the wall – while the child is watching it. That child would feel anger and begin plotting his revenge. And that scene has been multiplied at least a hundred thousand times today, all around the world. It is quite likely that, as I type these words, somewhere in the world a roomful of college CS students, fueled by coke and pizza and righteous indignation, are banging out some code which will fix the inherent weakness of BitTorrent – removing the need for a single tracker. If they’re smart enough, they’ll work out a system of dynamic trackers, which could quickly pass control back and forth among a cloud of peers, so that no one peer holds the hot potato long enough to be noticed. They’ll take the best of Gnutella and cross-breed it with the best of BitTorrent. And that will be the MPAA’s worst nightmare.
Hey, Hollywood! Can you feel the future slipping through your fingers? Do you understand how badly you’ve screwed up? You took a perfectly serviceable situation – a nice, centralized system for the distribution of media, and, through your own greed and shortsightedness, are giving birth to a system of digital distribution that you’ll never, ever be able to defeat. In your avarice and arrogance you ignored the obvious: you should have cut a deal with SuprNova.org. In partnership you could have found a way to manage the disruptive change that’s already well underway. Instead, you have repeated the mistakes made by the recording industry, chapter and verse. And thus you have spelled your own doom.
It’s said that the best sequels are just like the original, only bigger and louder. Ladies and gentlemen, prepare yourselves for one hell of a crash. This baby is now fully out of control."
(Mark Pesce: Out Of Control: The Sequel via Susan Mernit's Blog)