NYTimes gets with the times

"The New York Times has decided to let users post stories directly from their site to Digg, Facebook, and Newsvine. As of Monday, the paper will embed links to all three sites to most of their online stories... Although you could always manually add The Times stories to news sharing sites such as Digg and Newsvine before, the capability to do it directly from the story means that The Times is paying attention to where its stories are shared, who reads them, and, more importantly, what they are saying about them. Currently, The Times offers limited ability to comment on its stories. The world of readers’ comments can be brutal (believe me, I know this first hand), and by dealing directly with the sites that facilitate this, The Times exposes itself to far more reader interaction than they have ever had before." (Techcrunch - New York Times Surrenders To Social News)