"As more and more of our lives moves to being managed through the Net, the companies who can correctly analyse what we are looking for and give it to us in the most hassle free way are the ones who will prosper. And, as a by-product of that, the more users they have, the more they can analyse what's been asked for before to anticipate what will be asked for in the future. Battelle calls it the Database of Intentions, and mastering the analysis of all those billions of queries is where the money lies." (John Battelle : The Search : book reviews : spike magazine)
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